2918 W Grand Pkwy N, Katy, Texas 77449, United States
AN ACCOUNTABILITY COMMUNITY
WELLNESS ADVOCATES FOR TODAY'S ENTREPRENEUR
About Us
Our Mission
Our Core Values
Our Mission
Covert Beauty, LLC is an accountability community that values holistic healing and empowerment as resources. Our mission is to help entrepreneurs, of all walks of life, break down internal mental/emotional barriers that may be preventing them from tapping into their purpose.
Our History
Our Core Values
Our Mission
Covert Beauty, LLC was established in Houston, TX (2018) by Sabella "Bella" Reyes, LMSW. The company was initially created to use cosmetic/hygiene products as ice breakers to engage in discussions regarding active social crises (i.e. military sexual trauma and suicide awareness). Donations to non-profit organizations that addressed these
Covert Beauty, LLC was established in Houston, TX (2018) by Sabella "Bella" Reyes, LMSW. The company was initially created to use cosmetic/hygiene products as ice breakers to engage in discussions regarding active social crises (i.e. military sexual trauma and suicide awareness). Donations to non-profit organizations that addressed these kinds of issues were made from product sales.
It wasn't long before the brand identified the desire to encourage its consumers (entrepreneurs) to "give back," to themselves, as well.
The brand's focus has since shifted to providing a space for business owners to focus on the mental/emotional obstacles preventing them from reaching their full potential.
Covert Beauty MEN was started soon after (2020) as an extension of this calling, which has allowed the brand to operate as a virtual decompression lounge/accountability community to even more entrepreneurs.
Our Core Values
Our Core Values
Our Core Values
The community's core values are Integrity, Accountability, Discipline, Empowerment and Faith. The brand believes that together these values could help one to clearly identify their purpose.
OUR Leadership
Sabella "Bella" Reyes, LMSW, President
Licensed Master Social Worker and Executive Producer of Music.
Featured in Voyage Houston Magazine!
Ricardo "Chef Ricobladez" Reyes, Chief Financial Officer
Men's Mental Health Advocate, Chief Petty Officer (USN), Business Manager and Culinary Enthusiast